17th Nov: Leading on the Edge of Change

Whenever there’s change, there’s an edge. There is an edge that puts you in front of the competition, a lead or advantage. And, there is an edge of being at the frontier of something new, a point or state immediately...

byLucy Shenouda

26th Oct: Strategy & Planning: From Vision to Reality

As many entrepreneurs and business owners will attest, answering yes to one or all of the above questions is normal, particularly through the milestone stages of starting and managing a business. There are ways to minimize these experiences early in...

byLucy Shenouda

30th Sep: FosterEssence presents: Consumer Marketing: From Vision to Reality

Are you mired in the details? Are you working more in rather than on your business? Are you overwhelmed by an overload of work? Answering yes to one or all of the above questions is normal for business owners. There...

byLucy Shenouda

3rd Sep: FosterEssence presents: Consumer Journey: Educate, Differentiate, Sell!

As a business owner, how do you connect with your customers? How do you draw people to you in the first place and keep them coming back for more? These are just some of the questions we explore in this...

byLucy Shenouda