Business Coaching

Business Coaching keeps you exploring and strengthening your business with real-world strategies and practices.
Book a Strategy Session


Be Your Personal Best. 


Respond With Real Effectiveness.


Be Change-Capable.

Brand Effectiveness. Realized.

What can you do to really grow your brand amidst a cluttered and over-stimulated marketplace? We are all affected by the deadlines, pressures and distractions of every day life!

During Business Coaching, we bring focus and attention on building strong, healthy and consistent brands. We bring a heightened awareness of words and language, ensuring brand connections are clear. We inspire an expression of your brand in terms of you and your team’s unique ‘superpowers’, these are your brand’s unique contributions to your profession, industry and community.

Our work together is co-created and focuses on brand essence and brand expressions. The clarity of purpose and authenticity in messaging is provided through building relevant brand profiles and brand communication strategies. We ensure your brand profile is clear, concise and ready to be briefed to web designers, print designers, photography/videography services, social media networks and others.

There is flexibility and spontaneity in our work together so we foster creativity and clarity. Our Business Coaching programs are a unique blend of coaching, opening the space for your own creativity, and mentoring, thereby facilitating the application of best business and brand practices.

Our Business Coaching program is designed to get you out of the weeds of the day-to-day grind, and into action. You’ll learn business success strategies and practices to apply right away – from brand fundamentals to brand mastery! Business Coaching brings you real-world strategies and practices to building a relevant, meaningful and differentiating brand. Shift from being reactive to being proactive.

Shift from First Impulse to Best Instinct.™



Realize your brand’s full potential.

Create a resonant and effective brand profile.

Be on the track of success!

Program Impact

“You have really helped me get through those moments of being stuck and provided some brilliant resources. It is all coming together and you have been a huge element of that.”

Jessica Fraser, General Manager

Oshawa, Ontario, Canada

“Lucy did a great job of facilitating - very inclusive, built rapport easily, warm and professional. Thank you Lucy for supporting our group! I wish you every success!”

Jeanine Bailey, Director

Doha, Qatar

“Lucy Shenouda is a terrific coach who encourages you to think deeply about what you want, what's getting in the way and how to achieve your goals. She is supportive, thought provoking.”

Joanne Schlosser, President

Arizona USA

Thank you for your interest in FosterEssence Coaching, Mentoring & Training Programs!

Do you need more specific information? Complete the contact form and indicate your program of interest.

Ready to Begin...Book a Strategy Session

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