At the Edge of Change
The world is brought to an edge when there are clashes between worldviews. Industry comes to an edge with the booms and busts of volatile markets. Organizations are called to an edge when they shift from an old identity to...
byLucy Shenouda
30th Sep: FosterEssence presents: Consumer Marketing: From Vision to Reality
Are you mired in the details? Are you working more in rather than on your business? Are you overwhelmed by an overload of work? Answering yes to one or all of the above questions is normal for business owners. There...
byLucy Shenouda
3rd Sep: FosterEssence presents: Consumer Journey: Educate, Differentiate, Sell!
As a business owner, how do you connect with your customers? How do you draw people to you in the first place and keep them coming back for more? These are just some of the questions we explore in this...
byLucy Shenouda
The Quest for Creativity – Chapter 3: Holding Back for Perfection
In Chapter 2, I write about creativity as a form of resourcefulness, how being a hostage to certainty disrupts creativity. I have learned that with creative resourcefulness, we lean into the courage and curiousity to pursue the unknown – a...
byLucy Shenouda
The Quest for Creativity – Chapter 1: The Fear of Asking Questions
The quest for creativity is exquisite to witness through the eyes of a child. There is an openness to discovery, a courageous pursuit to explore outrageous ideas, getting hands dirty and just revelling in the joy of creation, flaws and...
byLucy Shenouda
