Profile - FosterEssence | Professional Coaching

In June 2010, Lucy Shenouda founded FosterEssence Inc., combining her expertise in marketing and strategic planning with Leadership and Team Coaching. Lucy’s coaching approach, marked by her ‘Bold with Grace’ style, fosters both ease and tenacity—a blend she calls ‘ten-easity.’ As a trusted professional change partner, she creates the conditions for authentic conversations, empowering high-potential leaders and teams to achieve their most important goals. With a systemic lens, Lucy cultivates collective leadership, courageous authenticity, and resilience. Her coaching inspires a mindset shift from reactivity to receptivity and responsiveness, driving real impact and meaningful change.

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FosterEssence Programs

Lucy Shenouda provide professional coaching programs to influence change conversations in service of a healthy brand and team culture. Through a comprehensive needs assessment, she co-designs an integrated leadership and team development plan. Lucy’s core belief is “More often than not, life is simpler than we make it out to be.” This belief leads to her mission statement:

“Foster the essential conversations that disrupt workplace complacency. Get to the heart of what really matters.”

Where there is conflict, let’s cultivate space for voices to be heard. Where there is misalignment, let’s listen and receive to share ideas and perspectives collectively and on purpose. Where there is chaos, let’s slow down to connect to what’s most important for progress and growth.

Work with Lucy

Lucy Shenouda

Founder & Principal | Leadership Coach | Systemic Team Coach | Coaching SuperVision | Systemic Team Coaching Faculty Member

Superpower: Bold with Grace

Lucy Shenouda is the founder of FosterEssence Inc., a marketing strategist, and a leadership and team coach based in the Greater Toronto Area. She is a Systemic Team Coaching faculty member on the GTCI Practitioner and Senior Practitioner Program, having started her journey with Professor Peter Hawkins as part of the 2020 GTCI Launch Team. Fluent in English, Lucy draws on extensive marketing experience in corporate leadership roles with Fortune and Global 500 organizations in the Middle East North Africa (MENA) region. She excels in coaching conversations focused on operational excellence, team alignment, and resilient leadership. Her professional background includes collaborating with global brand ambassadors to co-lead marketing and learning integration for renowned brands such as Unilever, McDonald’s, Nestlé, and Showtime Arabia (now OSN).

Lucy is an ICF Master Certified Coach (MCC) with an Advanced Certification in Team Coaching (ACTC) and is an EMCC Global Accredited Team Coach at Senior Practitioner Level (TCQA). With extensive expertise in assessments, coaching supervision, and team coaching practices, Lucy is uniquely positioned to support her clients’ growth and transformation. Her rich life experiences across cultures equip her to guide global leaders and teams in unlocking their potential and navigating complex challenges.

As a specialist in team development through systemic team coaching, Lucy offers a perspective that goes beyond traditional team building. Her approach ensures that a team’s actions, goals, and purpose are deeply interconnected with the broader organization’s purpose and strategy. By engaging ecosystem partners, she helps teams achieve mandates that are clear, focused, and co-owned by those impacted by their execution and outcomes.

Coaching conversations are marked by Lucy’s signature style – Bold with Grace. She creates the conditions for authentic, collaborative dialogues that empower high-potential leaders and teams to achieve their most critical goals and drive meaningful results. Lucy believes that, more often than not, life is simpler than we make it out to be. Emergent from this belief is a working philosophy and purpose: “Fostering the essential conversations that disrupt complacency in the workplace.”

Beyond her professional endeavors, Lucy is a curator, writer, and artist with a talent for connecting people and crafting strategic solutions. As a mother of two adult sons and a spirited dog named Scooby, she brings a compassionate and holistic approach to her coaching practice. Check out Lucy’s Origin Story here.