Foster A Real Conversation.

Change happens when we foster A Real Conversation™, original and meaningful, transparent and relevant. Are you ready to cultivate an authentic team culture and thrive as a leader? Shift from First Impulse to Best Instinct™.

High Impact & Return on Investment

Cross Discomfort Zones. Create Impact. Gain a High Return on Investment.

Learn how one manager crossed discomfort zones to mobilize herself & her team from #6 to a steady #1 in their region, and achieve a 345% ROI in Coaching.

Shift from First Impulse to Best Instinct™.

Professional Coaching. You’ve Got This.

For a definitive amount of time bi-weekly you have a leadership coach who focuses on you, supporting you with what’s on your mind, with your struggles, growth and highest potential. No judgement. Just present, listening, challenging and championing.

Shift from First Impulse to Best Instinct™.

Leadership Coaching. Be your Superpower.

Gain insight on your sense of power in the workplace and your capacity to impact the world. Shift from First Impulse to Best Instinct™.

Executive Coaching. Go Beyond.

Take bolder action, think bigger and get the results you want, anchored in the accountability provided by coaching. Shift from First Impulse to Best Instinct™.

Business Coaching. Laser-Focus.

Realize your brand’s full potential and discover your unique ‘superpowers’. You’ll get out of the weeds and into laser-focused action. Shift from First Impulse to Best Instinct™.

Leadership Resilience. Lead with GRIT.

Real shifts happen when we foster our capacity to respond to rapid change with purpose and grit. Shift from First Impulse to Best Instinct™.

Stress Management. Release & Restore.

Cut through daily stressors, overwhelm and overall unhealthy patterns to be alert, present and in charge of your life. Shift from First Impulse to Best Instinct™.


Be Your Personal Best. 


Respond With Real Effectiveness.


Be Change-Capable.

Make Effective Use of Power in the Workplace with The Diamond Power Index™

If your job is to help leaders improve their performance, it’s vital you understand how their use of power impacts their chance of success.

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“…a true yoga practice for the mind – A Red Mug Mindset is something that you can refer to and put into practice at anytime.”
— Anita Kapadia
Learn to navigate a world of unpredictability and disorder. Join Lucy Shenouda as she goes in-depth on choosing a ‘change mindset’.

With the commitment to master a Red Mug Mindset, you’ll find the willpower to access the grit already in you. Identify your mental state. Broaden your perspective. Take charge of your life!




Programs, Community Innovation Lab, Oshawa, Canada
“I really enjoyed your session. You are truly amazing from creating a role play situation that pertains specifically to one of (our) challenges and effectively engaging the participants by asking lots of questions from why relationships were important, what are their take-aways, to incorporating activities. Many thanks for all your great efforts in delivering such a positive session.”

Bell Network Learning & Development


Network Learning & Development, GTA, Ontario, Canada
“Since its launch, over 1,050 management team members from across the Bell organization, including close to 500 VPs, Directors and Senior Managers have completed the Leading and Managing Change course. Working with Lucy is a pleasure. She has great communication skills and customer focus. She ensures the exchange of information is engaging and attendees are satisfied with outcomes. Lucy addresses participant’s resistance to change in order to engage them in the discussions and show them the value of transformative leadership. She is very professional, positive, and courteous. Lucy is a valuable member of The Pillars and Bell partnership.”



Business Owner, Professional Services, Markham, Canada
“I really enjoyed the (Personal Resilience) workshop yesterday and your style of communicating and leadership. It was a refreshing change from some of the workshops I have participated in, and the way you engaged with all of us. I found it so remarkable how your questions allowed the participants to feel at ease and share their thoughts and challenges and breakout out to where we see our strengths.”



Business Impact Team Director SVP, Starcom MediaVest Group, Chicago, USA
“What Lucy brings to coaching that is unique is a warm yet confident, structured yet resilient, honest and open style to the relationship.  She has a keen eye for the blind spots in the relationship, and is authentic and kind when revealing what she sees.  Her agency experience was essential in getting her up to speed, and required little to no explanation throughout the coaching engagement. I would recommend Lucy without hesitation and hope to be coached by her again in the future.”



General Manager, Goodlife Fitness, Oshawa Canada

“As I am working on the final bits of my (project) I cannot help but to think of all the meetings we have had together and the gratitude I have for all of them.  You have really helped me get through those moments of being stuck and provided some brilliant resources that help helped me. It is all coming together and you have been a huge element of that.  For this I am sincerely gratiful to have had you along side of me during this.”

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