Welcome to FosterEssence, Executive Coaching Services, where we help you lead and manage change. We help you shift from First Impulse to Best Instinct

You are making the most important decisions in your life. You have the opportunity to rapidly expand your influence. Yet, your first impulse is to do the work yourself, or leave it to later.

We help you shift from being reactive to being proactive. We help you realize one of your greatest desires – the joy of an uninterrupted sleep, evening, weekend and vacation!

With an executive coach, you’ll take bolder action, think bigger and get the results you want, anchored in the accountability provided by coaching.

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“…a true yoga practice for the mind – A Red Mug Mindset is something that you can refer to and put into practice at anytime.”
— Anita Kapadia

Join Lucy Shenouda as she goes in-depth on choosing a ‘change mindset’ and navigating a world of unpredictability and disorder.

With the commitment to master a Red Mug Mindset, you’ll find the willpower to access the grit already in you. You’ll be given tools to identify your mental state, broaden your perspective, and take charge of your life.

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Be Your Personal Best. 


Respond With Real Effectiveness.


Be Change-Capable.

Our Programs

Brand Coaching

In the moments when you feel the pull of the busy mind, ask yourself: “Am I focused on what’s most important, right now?”

Brand Coaching helps you shift from the clutter of a busy mind to laser-focus on the most important elements of building a thriving personal and business brand. 

Our Brand Coaching – Mastery program features The Emerson Suite, a mobile, management toolkit and proven coaching methodology that progressively helps you be a more strategic and effective leader-manager.

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Shifting Gears: Cultivating Leaders with GRIT™

It is difficult to persevere through stress and overcome negative self-talk; the stories we create as we face daily stress and uncertainty!

Shifting Gears is for leader-managers feeling the impact of stress, confusion and uncertainty weighing on and significantly impacting daily job effectiveness.

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Marketing Resilience

Time, competitors and business opportunities do not stand still while you build resilient leadership strength.

FosterEssence has paired up with BeNovel to offer a Marketing Resilience Program in concert with the Cultivating Leaders with GRIT™ Toolkit.

We have created a dynamic coaching and marketing pairing that builds leadership resilience while directly applying the insights you gain and resourceful mindset you develop.

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Our Team

Lucy Shenouda

As an innovator and entrepreneur, Lucy provides team leadership, operational know-how and marketing expertise. She brings laser-like focus to coaching conversations, fostering a resilient and resourceful mindset and culture.
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Kerry Woodcock

Kerry believes that change is an opportunity to move through transition with awareness, intentionally transforming our relationship with self, others and the world.
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Steven Levecque

Steve brings extensive experience in creating national conflict management systems, executive coaching, designing and facilitating mediator training, and conducting group interventions.
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Indy Batth

Indy is grounded in her own wisdom and intuition, and is deeply committed to exploring diversity and inclusion, transformational leadership, transition and change, and wellbeing.
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Sylvia Abergil

Sylvia awakens and inspires people to step into their self-authority, to embrace the full expression of their true self while bringing heightened awareness to the power and potential of human relationships.
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Beth Craig

Beth excels at tracking the latest marketing trends, helping clients stay on top of what is needed to engage customers, excite sales teams and measure results.
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Programs, Community Innovation Lab, Oshawa, Canada
“I really enjoyed your session. You are truly amazing from creating a role play situation that pertains specifically to one of (our) challenges and effectively engaging the participants by asking lots of questions from why relationships were important, what are their take-aways, to incorporating activities. Many thanks for all your great efforts in delivering such a positive session.”



Business Owner, Professional Services, Markham, Canada
“I really enjoyed the (Personal Resilience) workshop yesterday and your style of communicating and leadership. It was a refreshing change from some of the workshops I have participated in, and the way you engaged with all of us. I found it so remarkable how your questions allowed the participants to feel at ease and share their thoughts and challenges and breakout out to where we see our strengths.”



Sanderson, Photographer, Entrepreneur, Mexico
“Indy is like the Yoda of coaching; insightful, calm and powerful. She took me, and my business from a state of being overwhelmed and paralyzed to being productive and living a life of my dreams. She is truly remarkable and whether you are in a state of being overwhelmed and paralyzed, or simply want to take your life from good to great I highly recommend working with her.”

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Latest Posts


I want to experience camaraderie. I want to inspire camaraderie. I walk into the boardroom, presentation in hand, excited to begin. I look around at expectant faces and feel an onslaught of mixed emotions.  I am about to present my topic 'camaraderie', a collection of...

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Do we raise the bar?

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Thank you for your interest in FosterEssence. Click here to book a Strategy Session.

Lucy Shenouda - PCC, CPCC, ORSCC 
CEO/Leadership Coach

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