Leadership Coaching. Go Further.

Gain insight on your sense of power in the workplace and your capacity to impact the world. Shift from First Impulse to Best Instinct™.

Executive Coaching. Go Beyond.

Take bolder action, think bigger and get the results you want, anchored in the accountability provided by coaching. Shift from First Impulse to Best Instinct™.

Business Coaching. Laser-Focus.

Realize your brand’s full potential and discover your unique ‘superpowers’. You’ll get out of the weeds and into laser-focused action. Shift from First Impulse to Best Instinct™.

Leadership Development. A World of Change.

Change happens when we foster the right talent, behaviour and attitude, especially in rapidly changing environments. Shift from First Impulse to Best Instinct™.

Leadership Resilience. Lead with GRIT.

Real shifts happen when we foster our capacity to respond to rapid change with purpose and grit. Shift from First Impulse to Best Instinct™.

Stress Management. Release & Restore.

Cut through daily stressors, overwhelm and overall unhealthy patterns to be alert, present and in charge of your life. Shift from First Impulse to Best Instinct™.


Be Your Personal Best. 


Respond With Real Effectiveness.


Be Change-Capable.

Make Effective Use of Power in the Workplace with The Diamond Power Index™

If your job is to help leaders improve their performance, it’s vital you understand how their use of power impacts their chance of success.


Learn More

“…a true yoga practice for the mind – A Red Mug Mindset is something that you can refer to and put into practice at anytime.”
— Anita Kapadia

Learn to navigate a world of unpredictability and disorder. Join Lucy Shenouda as she goes in-depth on choosing a ‘change mindset’.

With the commitment to master a Red Mug Mindset, you’ll find the willpower to access the grit already in you. Identify your mental state. Broaden your perspective. Take charge of your life!

Our Team

Lucy Shenouda

As an innovator and entrepreneur, Lucy provides team leadership, operational know-how and marketing expertise. She brings laser-like focus to coaching conversations, fostering a resilient and resourceful mindset and culture.

Kerry Woodcock

Kerry believes that change is an opportunity to move through transition with awareness, intentionally transforming our relationship with self, others and the world.

Steven Levecque

Steve brings extensive experience in creating national conflict management systems, executive coaching, designing and facilitating mediator training, and conducting group interventions.

Indy Batth

Indy is grounded in her own wisdom and intuition, and is deeply committed to exploring diversity and inclusion, transformational leadership, transition and change, and wellbeing.

Sylvia Abergil

Sylvia awakens and inspires people to step into their self-authority, to embrace the full expression of their true self while bringing heightened awareness to the power and potential of human relationships.

Beth Craig

Beth excels at tracking the latest marketing trends, helping clients stay on top of what is needed to engage customers, excite sales teams and measure results.




Programs, Community Innovation Lab, Oshawa, Canada
“I really enjoyed your session. You are truly amazing from creating a role play situation that pertains specifically to one of (our) challenges and effectively engaging the participants by asking lots of questions from why relationships were important, what are their take-aways, to incorporating activities. Many thanks for all your great efforts in delivering such a positive session.”



Business Owner, Professional Services, Markham, Canada
“I really enjoyed the (Personal Resilience) workshop yesterday and your style of communicating and leadership. It was a refreshing change from some of the workshops I have participated in, and the way you engaged with all of us. I found it so remarkable how your questions allowed the participants to feel at ease and share their thoughts and challenges and breakout out to where we see our strengths.”



Sanderson, Photographer, Entrepreneur, Mexico
“Indy is like the Yoda of coaching; insightful, calm and powerful. She took me, and my business from a state of being overwhelmed and paralyzed to being productive and living a life of my dreams. She is truly remarkable and whether you are in a state of being overwhelmed and paralyzed, or simply want to take your life from good to great I highly recommend working with her.”

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Latest Posts

At the Boarding Gate. Sublime.

At the boarding gate while awaiting a flight somewhere new, someplace different yet familiar, I want to freeze time. I want to be in the moment for as long as possible. I want to savour the mystery, to visualize my highest dream of the adventure to come. Sublime. I...

read more

Thank you for your interest in FosterEssence. Click here to book a Strategy Session.

Lucy Shenouda - PCC, CPCC, ORSCC 
Principal / Professional Certified Coach

Become The Master of Your Mind – Free Infographic

Learn how to identify your mental state, think responsively and act intuitively.


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