Leadership Coaching. Be your Superpower.

Gain insight on your sense of power in the workplace and your capacity to impact the world. Shift from First Impulse to Best Instinct™.

Executive Coaching. Go Beyond.

Take bolder action, think bigger and get the results you want, anchored in the accountability provided by coaching. Shift from First Impulse to Best Instinct™.

Business Coaching. Laser-Focus.

Realize your brand’s full potential and discover your unique ‘superpowers’. You’ll get out of the weeds and into laser-focused action. Shift from First Impulse to Best Instinct™.

Leadership Development. A World of Change.

Change happens when we foster the right talent, behaviour and attitude, especially in rapidly changing environments. Shift from First Impulse to Best Instinct™.

Leadership Resilience. Lead with GRIT.

Real shifts happen when we foster our capacity to respond to rapid change with purpose and grit. Shift from First Impulse to Best Instinct™.

Stress Management. Release & Restore.

Cut through daily stressors, overwhelm and overall unhealthy patterns to be alert, present and in charge of your life. Shift from First Impulse to Best Instinct™.


Be Your Personal Best. 


Respond With Real Effectiveness.


Be Change-Capable.

Make Effective Use of Power in the Workplace with The Diamond Power Index™

If your job is to help leaders improve their performance, it’s vital you understand how their use of power impacts their chance of success.

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“…a true yoga practice for the mind – A Red Mug Mindset is something that you can refer to and put into practice at anytime.”
— Anita Kapadia
Learn to navigate a world of unpredictability and disorder. Join Lucy Shenouda as she goes in-depth on choosing a ‘change mindset’.

With the commitment to master a Red Mug Mindset, you’ll find the willpower to access the grit already in you. Identify your mental state. Broaden your perspective. Take charge of your life!




Programs, Community Innovation Lab, Oshawa, Canada
“I really enjoyed your session. You are truly amazing from creating a role play situation that pertains specifically to one of (our) challenges and effectively engaging the participants by asking lots of questions from why relationships were important, what are their take-aways, to incorporating activities. Many thanks for all your great efforts in delivering such a positive session.”

Bell Network Learning & Development


Network Learning & Development, GTA, Ontario, Canada
“Since its launch, over 1,050 management team members from across the Bell organization, including close to 500 VPs, Directors and Senior Managers have completed the Leading and Managing Change course. Working with Lucy is a pleasure. She has great communication skills and customer focus. She ensures the exchange of information is engaging and attendees are satisfied with outcomes. Lucy addresses participant’s resistance to change in order to engage them in the discussions and show them the value of transformative leadership. She is very professional, positive, and courteous. Lucy is a valuable member of The Pillars and Bell partnership.”



Business Owner, Professional Services, Markham, Canada
“I really enjoyed the (Personal Resilience) workshop yesterday and your style of communicating and leadership. It was a refreshing change from some of the workshops I have participated in, and the way you engaged with all of us. I found it so remarkable how your questions allowed the participants to feel at ease and share their thoughts and challenges and breakout out to where we see our strengths.”



Business Impact Team Director SVP, Starcom MediaVest Group, Chicago, USA
“What Lucy brings to coaching that is unique is a warm yet confident, structured yet resilient, honest and open style to the relationship.  She has a keen eye for the blind spots in the relationship, and is authentic and kind when revealing what she sees.  Her agency experience was essential in getting her up to speed, and required little to no explanation throughout the coaching engagement. I would recommend Lucy without hesitation and hope to be coached by her again in the future.”



General Manager, Goodlife Fitness, Oshawa Canada

“As I am working on the final bits of my (project) I cannot help but to think of all the meetings we have had together and the gratitude I have for all of them.  You have really helped me get through those moments of being stuck and provided some brilliant resources that help helped me. It is all coming together and you have been a huge element of that.  For this I am sincerely gratiful to have had you along side of me during this.”

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Why coaching?

Coaching works best when there's a:

  1. Co-active relationship between coach and client. A co-active relationship is built on the Coaches Training Institute's (CTI's) cornerstone that we are all naturally creative, resourceful and whole. We all possess the capacity for self-belief, self-trust and self-worth.
  2. System's approach to working with teams. Built on CRR Global's cornerstone that leadership, beyond functional titles, is a role that belongs to the system, to the team. Accordingly, we also believe that a team has a heart and a mind of its own. We approach a team in a new way, as a system in its own right. Each with a personality and identity of its own.…its own expectations and values and particularly its own culture.
  3. Belief that conflict is a springboard to change, healthy conflict and using our 'superpowers' effectively is necessary, needed and possible. Exploring effective use of power and deepening our understanding of 'superpowers' is built on the principles and model of Power Intelligence®, the Diamond Power Index™, developed by Diamond Leadership.

We are mindful to ensure:

  • There's a willingness to learn and grow,
  • There's a gap between where you/your team are now and where you/your team wants to be.

Successful coaching clients know the value of sharing ideas with someone who understands them and their wants and needs. Talking about options with a coach who listens objectively and confidentially is often enough to have choices all become very clear.

Coaching works because of several unique features:

RAPPORT: You and your coach become a collaborative team, relating consistently on areas of focus and accomplishing more together than alone.

ACCOUNTABILITY: With a coach, youyour team take bolder actions, think bigger and get the job done, anchored in the accountability provided by coaching.

EXPERTISE: The coach is skilled in why, how, what and when to ask challenging and clarifying questions. As a sounding board, your coach taps your innate knowledge and insight to make better decisions, achieve growth-oriented goals, develop untapped skills. Skills in communicating, leading and structuring your professional and personal lives for personal best performance and leadership effectiveness.

Why is coaching empowering?
  • You take yourself and what you want more seriously.
  • You take more effective and focused action immediately.
  • You start noticing and asserting against barriers that get in your way.
  • You set personal and professional goals that are clear and meet your needs.
  • You communicate what you need and want from others in a more responsive way.
  • You create momentum to achieve more and develop more powerful leadership skills.
Why you can count on a professional coach?
  • Confidentiality & Security: Hold conversations private. There are no secrets. Abide by ICF Ethics.
  • Accountability: Achieve specific ‘fieldwork’ towards reaching goals, desires, dreams.
  • Honesty & Trust: Raise self-awareness of strengths: where hold back, give up, deny or rationalize. Trust and belief in the client and the coaching relationship.
  • Co-creation: Live a life of increased clarity, joy. Reduced excess stress, pressures.
  • Championing: Deepen learning, forward action and acknowledge wins, learnings, accomplishments.
  • Supporting: Set goals & move forward towards fulfillment, work - life balance and self-management.
How can a Manager/Executive use a coach?

Coaching creates an environment where there is freedom from judgment and freedom from expectations that someone should behave according to typical corporate mandates. In the coaching environment it is safe to question, to appear vulnerable, to observe, to explore, to experiment, to learn and to change towards:

  • Improve impact at work ... Identifying specific targets and contribution to fulfill personal and professional goals
  • Reaching targets … Accomplishing this consistently requires a manager who also coaches a team to work together to reach extraordinary goals.
  • Turning around a difficult situation. ...Handling business or personal challenges.
  • Prioritizing actions and projects. ...For learning, developing, progressing and leading staff.
  • Business planning, budgeting and goal-setting.
  • Integrating business and personal life for balance.
How has coaching evolved?

Coaching is a concept that dates back to the 17th Century , widely recognized in the worlds of sports and athletics. Coaching is an emerging profession of personal and professional development based on concepts and experiences from sports, business, spirituality, psychology and organizational development.

In the past few decades, coaching has spread rapidly across the globe in private and public sectors and in social and business communities. Coaching reflects a shift in self-awareness; awareness of choice and the conviction to make choices based on values of self-reflection, curiosity, clarity, integrity, advocacy.

How are Life, Executive, Leadership Coaching in common?

Life, Executive and Leadership Coaching focus on what’s most important to:

  • Revealing deeper needs, wants and desires; Acknowledging fears, failures, learnings.
  • Identifying and inspiring big opportunities to change and grow, through success and adversity.
  • Discovering unique strengths, gifts and capabilities that are known and those that are untapped.
  • Creating an actionable growth-oriented plan with a list of priorities & goals.
  • Holding accountability to focus and keep moving goals forward.
  • Helping to stay on track without sabotaging self or others.
  • Finding innovative ways to make breakthroughs effortless.
How do Life, Executive, Leadership Coaching differ?

Where Life, Executive and Leadership Coaching differ is in the scope of the conversation.

Life Coaching focuses on the individual’s personal goals and desired outcomes.

Executive Coaching focuses on enhancing performance goals and business results.

Leadership Coaching brings expanded focus to leader competencies and the inner assumptions that drive behaviour towards or away from personal and team leadership effectiveness.

How does Executive and Leadership Coaching enhance personal and professional potential

Executive Coaching is for people who are central to an organization’s success and are being groomed for additional roles and responsibilities. This includes individuals at C-level, heads of major business units, technical or functional experts and high-potential young leaders.

Through facilitating learning and development rather than exclusively training, telling or instructing, coaching conversations cut through the clutter to identify deep assumptions and belief systems that impact behaviour and results.

Coaching conversations facilitate the desire for greater knowledge, raised self-awareness, conscious intentions and strengths development to foster essential behavioural change. Coaching is a transformative process. When consistently nurtured, coaching uncovers the greatness within.

How does coaching begin?

We begin with an orientation meeting. During this meeting, coach and client design an alliance to identify coaching goals, expectations and accountabilities.

How are the coaching sessions arranged?

One-to-one and Team Coaching are scheduled every two weeks in person, over the phone or on Skype (or an equivalent virtual platform). Phone coaching allows frequent and on-going contact, making it easy to stay in the "coaching relationship", since you can call from you office, home, car or hotel.

Coaching duration is pre-arranged according to the coaching program selected. You determine the agenda/topic of each coaching session. The coach designs a plan with you that makes the most of the opportunities and challenges discussed. When taking on a large goal, we help you design a project and provide the support and structure needed to make sure it gets done. We bring out your best by helping to strategize and celebrate the wins, particularly the short term wins. There is often “fieldwork" or homework assignments and reflective inquiries for new perspectives or a challenge to try something in a new way. These often form the basis for the next session.

What is professional coaching?

Partnering with clients in a confidential thought-provoking conversation and creative process that inspires them to maximize their personal and professional potential3, provided by a credentialed coach. Coaching processes and conversations lead to meaningful insights, positive reinforcement, supportive guidance and peak performance. A coach supports clients who:

  • Are going through career, business or life transition
  • Want to fulfill a secret dream
  • Want to spend more time & energy on what matters
  • Determine what truly is their purpose, what drives them forward

Coaching is for passionate people who want more. A coach helps set larger, more rewarding goals, develops a strategy to achieve them and provides support through the process.

Coaching is a process for change. The magic happens in between the sessions, when session insights, questions and accountabilities are processed over time and picked up at each subsequent session.

What is a credentialed coach?

Credentialed coaches complete rigorous training, education and practice requirements, providing testimony to their commitment to excellence. “In today’s fast-paced world, growing numbers of businesses, organizations and individuals are turning to professional coaching to increase their effectiveness, build relationships and reach their goals. The International Coach Federation is the support network for professional coaches. Whether it’s Life Coaching, Executive Coaching, Leadership Coaching or any other skilled coaching, ICF leads the global community in advancing the profession.”

What is the difference between coaching and mentoring?

Coaching and mentoring have a unified objective in developing an individual’s greatest unique potential. The difference is in their expertise and approach.


  • Challenges clients to reflect deeply within themselves.
  • Focuses on asking powerful questions to get and forward deep learning and insights.

Coach is:

  • Expert on people and their development
  • Skilled at observing, active listening, powerful questions, championing, acknowledgement and challenging, among many others, to deepen the learning and forward the action of the coachee


  • Provides clients with a ‘seasoned’ professional to share their experiences.
  • Guides mentee, including offering advice on their professional growth and development.

Mentor is:

  • Expert in a particular industry or field thereby earning credentials to offer advice.
  • Skilled at a variety of techniques, such as coaching, consulting and training.
What is the difference between therapy, consulting and coaching? The “How to ride a bike” analogy – if you approach a therapist, consultant and coach:
  • Therapist asks you to approach the bike and asks about prior associations
  • Consultant rides the bike; writes instructions on how to ride it and hands you a report
  • Coach asks you to get on the bike and walks along side you as you ride

With Coaching, you are doing the work. Your coach serves to guide you and bring forth, from the inside out, the answers to your questions, your wants, needs, desires, to see, feel, explore, find and celebrate with you, listen to you, share and learn equally. A coach holds the belief that you already know what you need, what colour bike you would choose, where to go and for how long, when to swerve and when to stay on track and when to take cover… even when you think or believe that you don't know. Your coach knows you know. A fundamental difference between coaching and therapy is: Therapy focuses on the past and the present; Coaching focuses on the present and the future.

What’s Traditional Coaching Vs. Team Coaching?

Traditionally, coaching or training of the individual members of the team focuses on the personal development and potential of each individual.

In this approach, the aim is to increase the performance of the team by improving the performance of the individual. This may lead to the individual performance improving, however, the team’s performance may or may not improve.

In contrast, Team Coaching with an Organizational and Relationship Systems Coaching approach works with the relationship that forms between the individuals of a team, the Team Entity, and leverages the resourceful, innovative and problem-solving capacity of a team or organization as a whole.

In this approach, the aim is to strengthen the relationship between the individuals by improving communication, trust and collaboration in a team, which in turn will positively impact the overall performance and output of the team.

What is Group Coaching?

With group coaching, individuals sign up on their own or in smaller units to participate in a session on a common topic of interest. Individuals come from diverse backgrounds and interests. Through the exercises, diverse views are encouraged and common interests are shared resulting in a rich and open dialogue of shared learning, idea exchange, thought-provoking conversations and dynamic connections.

What is Organization and Relationship Systems Coaching?

Organization and Relationship Systems Coaching provides coaches with a model to work directly with the relationship that forms between the individuals in a team or group, rather than focus on working individually with each member. In this way, the relationship is treated as the client and all the work done is in service of the team. This subtle shift has a profound impact on the results that are possible for each relationship and requires a very different skill set from that of facilitating individual work within a group setting.

What are the benefits of Relationship Systems Coaching for Organizations?
  • Maximizes impact by allowing all voices to speak and be heard, especially the suppressed voices.
  • Stimulates creativity and honours full participation, ensuring the undercurrent is acknowledged.
  • Develops a strong team spirit that enhances organizational culture, productivity and retention.
  • Improves inter-departmental cooperation through a reduction of “silos” and toxic behaviour.
  • Reveals team’s values, needs and wants to itself, thereby enabling the team to self-correct.
  • Improves relationships & communication to maximize understanding and trust.
  • Leads to natural collaboration through conflict resolution and alignment skills.
  • Holds leadership as a role that belongs to the system, rather to one individual.
  • Facilitates collaborative learning and collective intelligence.
  • Increases appreciation and respect for each other’s views.
What is The Leadership Circle Profile?

The Leadership Circle Profile™ (LCP) is an integrated leadership model. It brings the best theory and research in the field of leadership and psychology over the last half-century into a comprehensive and practical leadership development framework.

LCP is the only 360-degree assessment, a personal “MRI”, that measures both leadership competencies and the inner assumptions that drive behaviour. In an instant, managers and executives discover what they are doing, why they are doing it in order to identify key challenges and opportunities for leadership development. Ultimately, LCP cultivates awareness and insights that enhance and impact leadership effectiveness and performance.

What is The Leadership Culture Survey?

The Leadership Culture Survey™ (LCS) is based on the same research, theory and metrics as the LCP. LCS identifies how your leadership culture is impacting productivity, turnover and bottom line metrics. LCS addresses the gap between your leadership culture today and your desire for something greater; and see how it measures up to the competition.

What is the Return on Investment for Organizations?
  • Increased performance, productivity, higher turnover and better staff collaboration.
  • Quick decisions, information readily shared and exchanged, reduced ‘silo effect’.
  • Increased effectiveness in solution-creation resulting in higher efficiencies.
  • Quality talent retention and reduction in recruitment and training costs.
  • Overall reduction in operational costs.

Thank you for your interest in FosterEssence Coaching, Mentoring & Training Programs!

Do you need more specific information? Complete the contact form and indicate your program of interest.

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